Slane™ is a reference to Slane Castle outside Dublin, Ireland. In 2001, Geff and Gerry Hays set out to attend U2's first concert at Slane Castle since 1983. Getting to Ireland and ultimately to the concert is a story worth telling over a beer (or 2).
The trip solidified the two’s interest in working together on a project at some point in their lives. That opportunity came in 2004 when a group of specialty food distributors engaged the two to help them solve a problem that was threatening their respective companies.
Since then, the two have launched and grown two successful businesses, invested in and curated others, engaged in multiple street fights, been sued in dramatic fashion, and experienced just about everything else in between.
As the team has grown, so has the number of projects and experiences. There’s rarely a dull moment at Slane Capital but it’s not for the faint-hearted.